Relationship marketing and customer value proposition. Analysis and theoretical reflection. Gestión en el Tercer Milenio, [S. l.], v. 26, n. 52, p. 317–334, 2024. DOI: 10.15381/gtm.v26i52.27083. Disponível em: https://revistasinvestigacion.unmsm.edu.pe/index.php/administrativas/article/view/27083.. Acesso em: 20 may. 2024.