Positioning strategy in private clinics in Manabí; clinical case Calderón - Bahía de Caráquez
DOI:
https://doi.org/10.15381/gtm.v25i49.23035Keywords:
Strategy, positioning, health, private clinics, skillsAbstract
The research work was carried out in order to be able to determine the basic strategies that lead to positioning in private clinics in Manabí, the Calderón clinical case, which is located in the city of Bahía de Caráquez, despite the multiple changes that the city suffered from the earthquake that largely devastated several sectors of the city, the health sector, despite not having the necessary means, was never left unprotected, which has caused this medical center to gain prestige in the market in relation to other units that provide the same benefits for the inhabitants of the town, we cannot ignore this important economic sector, since its development in terms of health depends to a large extent on it. For this, a descriptive methodology was carried out, in which techniques and instruments such as observation and documentary review were used, through a SWOT analysis to determine the predominance of strengths over weaknesses and opportunities in the face of threats. As a result, the Calderón clinic is recognized for the good treatment and quality of service it provides to its users, as well as it is recommended that within the clinic's plans an improvement in control, care of its medical equipment, which allows it to continue offering an optimal quality service.
Downloads
Published
Issue
Section
License
Copyright (c) 2022 Mario Patricio Calderón Intriago, Gladys María Saltos Briones
This work is licensed under a Creative Commons Attribution 4.0 International License.
THE AUTHORS RETAIN THEIR RIGHTS:
(a) The authors retain their trademark and patent rights, and also over any process or procedure described in the article.
(b) The authors retain the right to share, copy, distribute, execute and publicly communicate the article published in Gestión en el Tercer Milenio journal (for example, place it in an institutional repository or publish it in a book), with acknowledgment of its initial publication in the Gestión en el Tercer Milenio.
(c) Authors retain the right to make a subsequent publication of their work, to use the article or any part of it (for example: a compilation of their work, lecture notes, thesis, or for a book), provided that they indicate the source. of publication (authors of the work, magazine, volume, number and date).
