CMR MODEL FOR EDUCATIONAL INSTITUTIONS
DOI:
https://doi.org/10.15381/risi.v2i2.3206Keywords:
Fidelization, Students, CRM, OSP, Administration of the Knowledge.Abstract
With the limits of the thought effectivity, the pattern CRM is presented so much for the educational institutions with its respective implementation at strategic, tactical and operative level, using free tools preferably; being given this way, the possibility to promote the innovation and technological development with the expansion of their traditional administration methodologies and teaching. CRM has to do with the capture, prosecution, analysis and distribution of data (what happens in all the types of systems) but with total concern for the client (what doesn’t happen in the traditional systems). The client is the center of the pattern of data. For the present study, the client of the organization is the student, and the teaching the service, therefore the implementation of the pattern implies a teaching centered in the student.Downloads
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Copyright (c) 2005 Ulises Romàn, Christian Còrdova, Christian Julca
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