A review of models of adoption of E-commerce for SMEs in developing countries

Abstract

The adoption of e-commerce for SMEs is limited due to differences between their characteristics and those of large companies. So, have the problem of a low rate of adoption of e-commerce. We know the importance and impact of e-commerce in international trade and employment, also, seve- ral years studying the adoption of IT (e-commerce) in companies worldwide. In this regard, efforts have been made to develop models of e-commerce adoption, examining the intent of making the user or company. Some recent studies, at the enterprise level are the Senarathna & Wickramasu- riya, Datta, Grandón et al. Meanwhile, these efforts correspond to realities of different countries and different industries SMEs. Given this diversity, it is important to understand the determinants of adoption and existing theoretical models. Then, the objective of this article is to review the literature on models of e-commerce adoption by SMEs sector companies in developing countries. Finally, it is concluded that studies using models that include more factors that influence the decision of adoption are those of Noor & Arif and Ajmal & Yasin. It is also noted that there may be contradictions between the results of some studies.