Search engine positioning by applying a model SEO

Abstract

The present research is to propose a model SEO (Search Engine Optimization) to be applied as a solution in search engine positioning. SEO is a set of techniques and methods of optimizing a web site in order that it may be more accessible to search engines, improving its position in search engine results for a given type of query, attracting more visitors (people) with it have a better chance of selling the product or service that is offered on this website. Well, today the Internet is a global communi- cations medium that offers many advantages, being seekers the tools they need to be leveraged by companies and businesses to achieve greater online presence. And to achieve this we must establish a model to organize a structured SEO all actions, tasks and activities necessary to make competitive a website, then apply the theory put forth by the model and to finally evaluate the results. According to the results obtained after evaluation and comparison with expected or estimated re- sults is that you can conclude whether the SEO model is valid and reliable raised so that it can be applied in other similar cases that may arise.