THE CHALLENGE OF THE COUNTRY BRAND AND THE INTERNATIONAL TRADE IN NON-TRADITIONAL PRODUCTS
Keywords:
International trade, country marketing, brand marketing, competitive, non tradititonal products.Abstract
A country increases its business, when you build trust, when the investor, the visitor or the resident must be assured that what is “acquiring” it will give value, a country when you have brand builds trust. The efforts being made to establish a national brand, under proper management, is considered to be part of a marketing target country, and that the mark must be part of a product strategy called Peru. The country establish a brand, not a result of short-term actions. The experience of countries that today can be considered brand said the effort has to be made. The country brand is closely related to the activities of international trade, and there is an implicit recognition that it has to compete with other countries, then stop doing it: that is, become competitive.
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Copyright (c) 2014 Pedro Miguel Barrientos Felipa
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Alma máter segunda época by Vicerrectorado de Investigación y Posgrado is licensed under a Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional License.
Creado a partir de la obra en http://revistasinvestigacion.unmsm.edu.pe/index.php/alma/index.
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