The self-employed does not exist: an ideological cartography of hegemony conceptual
DOI:
https://doi.org/10.15381/antropologia.v0i7.19933Keywords:
self-employed, entrepreneur, ideology, society and languageAbstract
Entrepreneurial discourse has legitimized the belief in the workplace that self-employment is the best way to achieve economic success in the process of globalization. From the theory of Cultural Studies will analyze the ideological coordinates that structure the entrepreneur discourse that produce the real effects in the market, the social imaginary and the State of Peru. A State captured by the conceptual hegemony of cultural capitalism.
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Copyright (c) 2013 Raúl Rosales León
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