“The Dog in the Manger”
Neoliberal Slogans at War in the Peruvian Amazon
DOI:
https://doi.org/10.15381/antropologia.v0i8.19810Keywords:
Slogans, neoliberalism, Amazon, Baguazo, social conflictAbstract
This article argues that neoliberal slogans, are powerful, if ambiguous, vehicles of simplicity, polarization, and morality. Based on Peruvian material, notably the tensions and confrontations before, during and after the so-called Baguazo, it suggests that neoliberal slogans have been instrumental in generating, rather than merely accompanying, the contradictions the have shaped and continue to affect social and environmental conflicts in Peruvian Amazon. Slogans are, from this perspective, not merely carefully orchestrated “form,” but carriers of social significance, which deserve ethnographic attention and anthropological theorization.
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Copyright (c) 2021 Peter Bille Larsen
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