Control of there plenishment process for inventory management and its impacton the level of customer service in a mass merchandising company

Authors

  • Rogger Arturo Bravo Bayona Universidad Nacional Mayor de San Marcos. Lima, Peru
  • Teonila Doria García Zapata Universidad Nacional Mayor de San Marcos, Facultad de Ingeniería Industrial. Lima, Peru

DOI:

https://doi.org/10.15381/idata.v16i2.11919

Keywords:

management indicator, Critical processes, competitiveness

Abstract

This research details the analysis done to the replenishment process in one of the leading companies of the home centers sector in our country, through which improvements are defined to face the limitations found that show the replacement of goods as an unproductive activity. In this way, it seeks to contribute to better positioning the company against competition in a growing market like the current one. The necessary indicators were obtained to examine the evolution of the process in recent years, allowing demonstrate the hypothesis of correlation between the level of out-of-stock, representing replenishment timely management, and service level, which represents the end customer satisfaction and recognition for the company against the competition. Thus, in proposing a new model for the replenishment process is expected to optimize inventory management, increasing customer satisfaction and good image of the company.

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Author Biographies

  • Rogger Arturo Bravo Bayona, Universidad Nacional Mayor de San Marcos. Lima, Peru

    Egresado de la maestría en gestión de operaciones y servicios logísticos

  • Teonila Doria García Zapata, Universidad Nacional Mayor de San Marcos, Facultad de Ingeniería Industrial. Lima, Peru

    Docente Principal, investigadora, del Departamento Académico de Producción y Gestión Industrial de la UNMSM, Facultad de Ing. Industrial,

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Published

2013-12-18

Issue

Vol. 16 No. 2 (2013)

Section

Producción y Gestión

License

Copyright (c) 2013 Rogger Arturo Bravo Bayona, Teonila Doria García Zapata

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

AUTHORS RETAIN THEIR RIGHTS:

a. Authors retain their trade mark rights and patent, and also on any process or procedure described in the article.

b. Authors retain their right to share, copy, distribute, perform and publicly communicate their article (eg, to place their article in an institutional repository or publish it in a book), with an acknowledgment of its initial publication in the INDUSTRIAL DATA.

c. Authors retain theirs right to make a subsequent publication of their work, to use the article or any part thereof (eg a compilation of his papers, lecture notes, thesis, or a book), always indicating the source of publication (the originator of the work, journal, volume, number and date).

How to Cite

Control of there plenishment process for inventory management and its impacton the level of customer service in a mass merchandising company. (2013). Industrial Data, 16(2), 25-37. https://doi.org/10.15381/idata.v16i2.11919