Competitive disadvantages in producing and providing to Santa Rosa and Piedra Liza flowers markets

Authors

  • Edgard Venegas Palacios Universidad Nacional de Ingeniería
  • Johnny Álvarez Ochoa Ministerio de Trabajo y Promoción del Empleo

DOI:

https://doi.org/10.15381/idata.v17i2.12049

Keywords:

economical potential, flower production, productive chain, marketing

Abstract

Managing the production of flowers has some shortcomings in marketing and there is no suitable distribution. In this work, a study was conducted from providing flowers to Santa Rosa and Piedra Liza markets, which the commercialization of this product is concentrated in Lima, from the same subjacency the respective supply chain is studied. The results will show recommendations for improving the production and marketing.

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Author Biographies

  • Edgard Venegas Palacios, Universidad Nacional de Ingeniería
    Mag, estudiante de doctorado y docente de la Universidad Nacional de Ingeniería.
  • Johnny Álvarez Ochoa, Ministerio de Trabajo y Promoción del Empleo
    Mag, estudiante de doctorado en la UNI y Jefe de la Of. De Presupuesto del Pliego del Ministerio de Trabajo y Promoción del Empleo.

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Published

2014-12-20

Issue

Section

Diseño y Tecnología

How to Cite

Competitive disadvantages in producing and providing to Santa Rosa and Piedra Liza flowers markets. (2014). Industrial Data, 17(2), 67-71. https://doi.org/10.15381/idata.v17i2.12049