The deontological marketing: tool for environmental sustainability applied to ambato city of ecuador

Abstract

The objective of this research was develop a conceptual model of marketing aports to the environmental social responsability of enterprises and consumers to reduce the pollution, contributing to make better lifestyle, It was first a research with secondary sources that would verify the existence of signs of pollution processes in diferente segments identified so that they can guide the proposal, the analysis made. The fundamental elements for the construction of the management model were. As a result it was found that the role of deontological marketing has improved behavior, consumer habits and the way of production of employers in relation to the care and protection of the environment. Similarly, new dimensions are established in relation to the marketing mix variables, incorporating three elements, production, protection, clean and identify strategies that contribute to sustainable development.