Incidence of infrastructure on the satisfaction of customers and sellers of the Municipal Market of Agricultural Producers of San Pedro de Riobamba (EMMPA).
DOI:
https://doi.org/10.15381/idata.v19i2.12814Keywords:
Infrastructure, Satisfaction, Customer, Seller.Abstract
Research presented as objective, proposing a plan for improvement of the infrastructure of the Municipal Market of Agricultural Producers San Pedro de Riobamba (EMMPA), detecting the main problem market infrastructure affects the satisfaction of customers and vendors, demonstrating the following hypothesis: the market infrastructure of agricultural producers San Pedro de Riobamba affects customer satisfaction and sellers. To design the plan a baseline from the requirements for markets as Ecuadorian Technical Standard Ecuadorian Institute of Standardization (NTE INEN 2687: 2013) rose and the percentage of compliance with the requirements determined, then an instrument was developed which allowed to measure customer satisfaction and sellers, depending on the infrastructure for marketing of products obtaining reliability by alpha Cronbach, the Exploratory Factor Analysis (AFE) (KMO = 0.881) was developed in order to determine the construct validity. It was found that there is a close relationship between the seller significant / producer and seller / producer EMMPA for marketing their products (r = 0.812, p <0.05) constructs infrastructure satisfaction.Downloads
Downloads
Published
Issue
Section
License
Copyright (c) 2016 Luis Fernando Arboleda Alvarez, Darío Javier Baño Ayala, Edison Patricio Villacrés Cevallos
![Creative Commons License](http://i.creativecommons.org/l/by-nc-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
AUTHORS RETAIN THEIR RIGHTS:
a. Authors retain their trade mark rights and patent, and also on any process or procedure described in the article.
b. Authors retain their right to share, copy, distribute, perform and publicly communicate their article (eg, to place their article in an institutional repository or publish it in a book), with an acknowledgment of its initial publication in the INDUSTRIAL DATA.
c. Authors retain theirs right to make a subsequent publication of their work, to use the article or any part thereof (eg a compilation of his papers, lecture notes, thesis, or a book), always indicating the source of publication (the originator of the work, journal, volume, number and date).