The Loyalty of the Customers of the Hostels of the City of Riobamba- Ecuador

Authors

  • Stalin Efrén Arguello Erazo Escuela Superior Politécnica del Chimborazo
  • Margarita Catalina Arguello Erazo Instituto de Fomento al Talento Humano
  • Wilson Manuel Saltos Aguilar Universidad Nacional de Chimborazo

DOI:

https://doi.org/10.15381/idata.v20i1.13509

Keywords:

Loyalty, Relational Marketing, Satisfaction

Abstract

In recent years there has been a growing increase in hotel services, having a competitiveness among them, making it essential to implement strategies to attract and retain customers. The strategies applied to keep customers called loyalty arise to respond to this constant need to improve revenue and reduce outflows. Loyalty in the hotel sector is measured by different factors such as cognitive, affective, conative and action

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Author Biographies

  • Stalin Efrén Arguello Erazo, Escuela Superior Politécnica del Chimborazo
    Docente de la Escuela Superior Politécnica del Chimborazo. Doctor en Gestión de Empresas
  • Margarita Catalina Arguello Erazo, Instituto de Fomento al Talento Humano
    Analista de becas en el Instituto de Fomento al Talento Humano, Magister en Pequeñas y Medianas Empresas mención Finanza
  • Wilson Manuel Saltos Aguilar, Universidad Nacional de Chimborazo
    Docente de la Universidad Nacional de Chimborazo, Master en Finanzas

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Published

2017-07-24

Issue

Vol. 20 No. 1 (2017)

Section

Producción y Gestión

License

Copyright (c) 2017 Stalin Efrén Arguello Erazo, Margarita Catalina Arguello Erazo, Wilson Manuel Saltos Aguilar

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

AUTHORS RETAIN THEIR RIGHTS:

a. Authors retain their trade mark rights and patent, and also on any process or procedure described in the article.

b. Authors retain their right to share, copy, distribute, perform and publicly communicate their article (eg, to place their article in an institutional repository or publish it in a book), with an acknowledgment of its initial publication in the INDUSTRIAL DATA.

c. Authors retain theirs right to make a subsequent publication of their work, to use the article or any part thereof (eg a compilation of his papers, lecture notes, thesis, or a book), always indicating the source of publication (the originator of the work, journal, volume, number and date).

How to Cite

The Loyalty of the Customers of the Hostels of the City of Riobamba- Ecuador. (2017). Industrial Data, 20(1), 51-58. https://doi.org/10.15381/idata.v20i1.13509