Revistas de investigación UNMSM

A commercialization project for Gamitana in Lima, Peru

Authors

  • Yanitza Curonisy Velarde Universidad del Pacífico. Lima, Perú
  • Juan Ignacio Pastén Universidad Católica Sedes Sapientiae. Lima, Perú
  • Mario Chong Chong Universidad del Pacífico. Lima, Perú

DOI:

https://doi.org/10.15381/idata.v21i2.15605

Keywords:

Gamitana, aquaculture, commercialization

Abstract

The gamitana is a fish native to the Amazon and Orinoco River basin, with a growing demand in Peru, especially in supermarkets and restaurants specializing in traditional Amazonian jungle cuisine, with an estimated demand of approximately 600 kilos per week, due to the product’s quality, homogeneous organoleptic properties, strict quality control, certifications and product auditing.

The objectives of this study are to redefine the strategy and redesign the supply chain of Puñizas SAC, a familyrun company located in Junín dedicated to gamitana production and distribution to supermarkets and Amazonian restaurants in Lima, in order to add value to clients focused on product (gamitana) flow.

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Author Biographies

  • Yanitza Curonisy Velarde, Universidad del Pacífico. Lima, Perú

    Máster en Gestión de Agronegocios y Alimentos de la Universidad del Pacífico. Consultora independiente.

  • Juan Ignacio Pastén, Universidad Católica Sedes Sapientiae. Lima, Perú

    Máster en Gestión de Agronegocios y Alimentos de la Universidad del Pacífico, Decano de la Facultad de Ciencias Agrarias y Ambientales de la Universidad Católica Sedes Sapientiae.

  • Mario Chong Chong, Universidad del Pacífico. Lima, Perú

    Doctor en Gestión de Empresas de la UNMSM, Vicedecano de Ingeniería Empresarial de la Universidad del Pacífico.

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Published

2018-12-20

Issue

Vol. 21 No. 2 (2018)

Section

Producción y Gestión

License

Copyright (c) 2018 Yanitza Curonisy Velarde, Juan Ignacio Pastén, Mario Chong Chong

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

AUTHORS RETAIN THEIR RIGHTS:

a. Authors retain their trade mark rights and patent, and also on any process or procedure described in the article.

b. Authors retain their right to share, copy, distribute, perform and publicly communicate their article (eg, to place their article in an institutional repository or publish it in a book), with an acknowledgment of its initial publication in the INDUSTRIAL DATA.

c. Authors retain theirs right to make a subsequent publication of their work, to use the article or any part thereof (eg a compilation of his papers, lecture notes, thesis, or a book), always indicating the source of publication (the originator of the work, journal, volume, number and date).

How to Cite

A commercialization project for Gamitana in Lima, Peru. (2018). Industrial Data, 21(2), 73-80. https://doi.org/10.15381/idata.v21i2.15605