Impact of digital newspapers on electoral vote
DOI:
https://doi.org/10.15381/idata.v22i2.16248Keywords:
Digital marketing, electoral vote, political marketing, digital political marketingAbstract
The purpose of this article is to demonstrate that the appearance of political candidates in digital newspapers has a positive correlation with electoral vote. The indicator of the independent variable used is the number of news stories in the digital press in which political candidates appear; whereas the indicator of the dependent variable is the percentage of the electoral vote obtained by the political candidates. The electoral process analyzed was the 2018 Lima Metropolitana Municipal Election. In addition, the Google search engine was used, where the basic command (search operator) site was used to search the websites of 19 Peruvian digital newspapers for the appearances of candidates in a semi-manual way. Finally, it was concluded that digital newspapers have a very strong correlation with electoral vote, as the Spearman’s rho coefficient obtained was 0.933.
Downloads
Downloads
Published
Issue
Section
License
Copyright (c) 2020 David Anibal Paz Panduro
![Creative Commons License](http://i.creativecommons.org/l/by-nc-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
AUTHORS RETAIN THEIR RIGHTS:
a. Authors retain their trade mark rights and patent, and also on any process or procedure described in the article.
b. Authors retain their right to share, copy, distribute, perform and publicly communicate their article (eg, to place their article in an institutional repository or publish it in a book), with an acknowledgment of its initial publication in the INDUSTRIAL DATA.
c. Authors retain theirs right to make a subsequent publication of their work, to use the article or any part thereof (eg a compilation of his papers, lecture notes, thesis, or a book), always indicating the source of publication (the originator of the work, journal, volume, number and date).