Revistas de investigación UNMSM

Physical Attributes of Fashion Apparel that Influence the Purchase Intention of 20 to 24-Year-Old University Women in Lima

Authors

  • Jorge Hugo Omar Arroyo Salazar Universidad Nacional Mayor de San Marcos, Facultad de Ingeniería Industrial, Lima, Peru
  • Carlos Antonio Quispe Atúncar Universidad Nacional Mayor de San Marcos, Facultad de Ingeniería Industrial, Lima, Peru https://orcid.org/0000-0001-7527-2666
  • Nancy Elizabeth Barreda de Miranda Universidad Nacional Mayor de San Marcos, Facultad de Ingeniería Industrial, Lima, Peru https://orcid.org/0000-0001-7545-2851

DOI:

https://doi.org/10.15381/idata.v26i1.22129

Keywords:

physical attributes, purchase intention, product development, fashion apparel, theory of planned behavior

Abstract

The objective of this research is to determine whether the physical attributes of fashion apparel significantly affect the purchase intention of 20 to 24-year-old university women in Lima, Peru. Based on the answer to this question, product development activities oriented at satisfying this consumer are more assured, because a producer can direct resources to key activities in order to obtain competitive products. For this reason, an applied study following a correlational approach was conducted, in which the statistical method was used according to the multiple regression test. Data collection was carried out using the survey technique in the study unit. The analysis of the responses leads to measuring the influence that certain factors have on purchase intention, ranking physical attributes on a scale of importance, and concluding that physical attributes significantly influence purchase intention.

Downloads

Download data is not yet available.

Author Biographies

  • Jorge Hugo Omar Arroyo Salazar, Universidad Nacional Mayor de San Marcos, Facultad de Ingeniería Industrial, Lima, Peru

    Master’s degree in Industrial Engineering from Universidad Nacional Mayor de San Marcos [UNMSM]. Currently working as head of CERSEU of the School of Industrial Engineering of UNMSM (Lima, Peru).

  • Carlos Antonio Quispe Atúncar, Universidad Nacional Mayor de San Marcos, Facultad de Ingeniería Industrial, Lima, Peru

    Currently working as professor at the School of Industrial Engineering of UNMSM (Lima, Peru).

  • Nancy Elizabeth Barreda de Miranda, Universidad Nacional Mayor de San Marcos, Facultad de Ingeniería Industrial, Lima, Peru

    Currently working as professor at the School of Industrial Engineering of UNMSM (Lima, Peru).

Downloads

Published

— Updated on 2023-10-02

Issue

Vol. 26 No. 1 (2023)

Section

Producción y Gestión

License

Copyright (c) 2023 Jorge Hugo Omar Arroyo Salazar, Carlos Antonio Quispe Atúncar, Nancy Elizabeth Barreda de Miranda

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

AUTHORS RETAIN THEIR RIGHTS:

a. Authors retain their trade mark rights and patent, and also on any process or procedure described in the article.

b. Authors retain their right to share, copy, distribute, perform and publicly communicate their article (eg, to place their article in an institutional repository or publish it in a book), with an acknowledgment of its initial publication in the INDUSTRIAL DATA.

c. Authors retain theirs right to make a subsequent publication of their work, to use the article or any part thereof (eg a compilation of his papers, lecture notes, thesis, or a book), always indicating the source of publication (the originator of the work, journal, volume, number and date).

How to Cite

Physical Attributes of Fashion Apparel that Influence the Purchase Intention of 20 to 24-Year-Old University Women in Lima. (2023). Industrial Data, 26(1), 7-31. https://doi.org/10.15381/idata.v26i1.22129