Revistas de investigación UNMSM

Implementation of Retail Business Strategies and Their Relationship with Consumption Patterns in Department Stores in a COVID-19 Context

Authors

DOI:

https://doi.org/10.15381/idata.v26i1.24313

Keywords:

retail business strategies, e-commerce, consumption patterns, COVID-19

Abstract

The objective of this study is to determine how retail business strategies are related to consumption patterns in department stores in a COVID-19 context. The methodology employed has a descriptive and correlational approach at a cross-sectional level. The data collection technique was a survey addressed to a sample of 384 consumers. The most significant result is the moderate and strong correlation coefficient of .702 for the variables with a p = .000 < .05. The results obtained show that retail business strategies are closely related to consumption patterns, which means that shopping habits can be created in customers.

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Author Biographies

  • Jerson Waldir Obando Mantilla, Independent Author

    Industrial engineer from Universidad Nacional de Trujillo (Trujillo, Peru). Currently working as an independent consultant (Trujillo, Peru).

  • Manuel Josué Godoy Villasante, Universidad Nacional Mayor de San Marcos, Lima, Peru

    Industrial engineer from Universidad Nacional Mayor de San Marcos (Lima, Peru). Currently teaching at the Department of Production and Management of the School of Industrial Engineering of the UNMSM (Lima, Peru).

  • Joe Alexis González Vásquez, Universidad Nacional de Trujillo. Trujillo, Peru

    Industrial engineer from Universidad Nacional de Trujillo. Currently teaching at the Escuela de Ingeniería Industrial of the School of Engineering of the UNT (Trujillo, Peru).

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Published

2023-07-31 — Updated on 2023-10-12

Issue

Vol. 26 No. 1 (2023)

Section

Producción y Gestión

License

Copyright (c) 2023 Jerson Waldir Obando Mantilla, Manuel Josué Godoy Villasante, Joe Alexis González Vásquez

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

AUTHORS RETAIN THEIR RIGHTS:

a. Authors retain their trade mark rights and patent, and also on any process or procedure described in the article.

b. Authors retain their right to share, copy, distribute, perform and publicly communicate their article (eg, to place their article in an institutional repository or publish it in a book), with an acknowledgment of its initial publication in the INDUSTRIAL DATA.

c. Authors retain theirs right to make a subsequent publication of their work, to use the article or any part thereof (eg a compilation of his papers, lecture notes, thesis, or a book), always indicating the source of publication (the originator of the work, journal, volume, number and date).

How to Cite

Implementation of Retail Business Strategies and Their Relationship with Consumption Patterns in Department Stores in a COVID-19 Context. (2023). Industrial Data, 26(1), 203-216. https://doi.org/10.15381/idata.v26i1.24313