Revistas de investigación UNMSM

MARKET EVALUATION MODEL: TOOL FORBUSINESS DECISIONS

Authors

  • José Porlles Loarte Universidad Nacional Mayor de San Marcos. Lima, Peru
  • Julio Yenque Dedios Universidad Nacional Mayor de San Marcos. Lima, Peru
  • Aurelio Lavado Soto Universidad Nacional Mayor de San Marcos. Lima, Peru

DOI:

https://doi.org/10.15381/idata.v9i1.5748

Keywords:

Potential market, global market, per capita consumption.

Abstract

In the present work the concepts of potential market and global market are analyzed as the basis for strategic decisions of market with long term perspectives, when the implantation of a business in certain geographic area is evaluated. On this conceptual frame, the methodological tool is proposed to evaluate a commercial decision, for which it is taken as reference the case from the brewing industry in Peru, considering that this industry faces in the region entrepreneurial reorderings within a growth strategy.

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Author Biographies

  • José Porlles Loarte, Universidad Nacional Mayor de San Marcos. Lima, Peru

    Magíster en Administración. Profesor del Departamento de Análisis y Diseño de Procesos, UNMSM.

  • Julio Yenque Dedios, Universidad Nacional Mayor de San Marcos. Lima, Peru

    Ingeniero Industrial. Profesor del Departamento de Diseño y Tecnología Industrial, UNMSM.

  • Aurelio Lavado Soto, Universidad Nacional Mayor de San Marcos. Lima, Peru

    Ingeniero Químico. Profesor del Departamento de Diseño y Tecnología Industrial, UNMSM.

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Published

2006-07-31

Issue

Vol. 9 No. 1 (2006)

Section

Producción y Gestión

License

Copyright (c) 2006 José Porlles Loarte, Julio Yenque Dedios, Aurelio Lavado Soto

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

AUTHORS RETAIN THEIR RIGHTS:

a. Authors retain their trade mark rights and patent, and also on any process or procedure described in the article.

b. Authors retain their right to share, copy, distribute, perform and publicly communicate their article (eg, to place their article in an institutional repository or publish it in a book), with an acknowledgment of its initial publication in the INDUSTRIAL DATA.

c. Authors retain theirs right to make a subsequent publication of their work, to use the article or any part thereof (eg a compilation of his papers, lecture notes, thesis, or a book), always indicating the source of publication (the originator of the work, journal, volume, number and date).

How to Cite

MARKET EVALUATION MODEL: TOOL FORBUSINESS DECISIONS. (2006). Industrial Data, 9(1), 032-039. https://doi.org/10.15381/idata.v9i1.5748