Revistas de investigación UNMSM

IDEAS INTO MARKET SUCCESS

Authors

  • Carlos Seaton Universidad Nacional Mayor de San Marcos, Facultad de Ingeniería Industrial. Lima, Peru

DOI:

https://doi.org/10.15381/idata.v1i1.5994

Keywords:

analysis, market

Abstract

The analysis of the literature that studies the processes of marketing reveals that it has two major flaws. The first is that, in most cases, the problem has been approached from the standpoint of the company which develops a product or a service and successful in the market place. This is due to two main reasons ... 

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Author Biography

  • Carlos Seaton, Universidad Nacional Mayor de San Marcos, Facultad de Ingeniería Industrial. Lima, Peru

    Programa Nacional de Gerencia.
    CONICIT. Venezuela.

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Published

1998-09-01

Issue

Vol. 1 No. 1 (1998)

Section

Oportunidades de Negocio

License

Copyright (c) 1998 Carlos Seaton

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

AUTHORS RETAIN THEIR RIGHTS:

a. Authors retain their trade mark rights and patent, and also on any process or procedure described in the article.

b. Authors retain their right to share, copy, distribute, perform and publicly communicate their article (eg, to place their article in an institutional repository or publish it in a book), with an acknowledgment of its initial publication in the INDUSTRIAL DATA.

c. Authors retain theirs right to make a subsequent publication of their work, to use the article or any part thereof (eg a compilation of his papers, lecture notes, thesis, or a book), always indicating the source of publication (the originator of the work, journal, volume, number and date).

How to Cite

IDEAS INTO MARKET SUCCESS. (1998). Industrial Data, 1(1), 14. https://doi.org/10.15381/idata.v1i1.5994