Revistas de investigación UNMSM

INTRODUCTION TO MARKETING

Authors

  • Carlos Shigyo Ortiz Universidad Nacional Mayor de San Marcos, Facultad de Ingeniería Industrial. Lima, Peru

DOI:

https://doi.org/10.15381/idata.v1i1.6284

Keywords:

marketing, introduction

Abstract

Many claim that we are in the Age of Marketing; they increasingly are being used in colloquial intercom everyday keywords like:. market, competition, marketing strategies, franchise, products, etc., before they have considered only the domain and use of entrepreneurs and business executives .. . 

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Author Biography

  • Carlos Shigyo Ortiz, Universidad Nacional Mayor de San Marcos, Facultad de Ingeniería Industrial. Lima, Peru

    Ingeniero Industrial de la UNMSM. Profesor Auxiliar del Dpto. de Gestión & Producción en la FI.l. - UNMSM. Actualmente Director del CEUPS - UNIDAD DE GESTIÓN.

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Published

1998-09-01

Issue

Vol. 1 No. 1 (1998)

Section

Educación

License

Copyright (c) 1998 Carlos Shigyo Ortiz

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

AUTHORS RETAIN THEIR RIGHTS:

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b. Authors retain their right to share, copy, distribute, perform and publicly communicate their article (eg, to place their article in an institutional repository or publish it in a book), with an acknowledgment of its initial publication in the INDUSTRIAL DATA.

c. Authors retain theirs right to make a subsequent publication of their work, to use the article or any part thereof (eg a compilation of his papers, lecture notes, thesis, or a book), always indicating the source of publication (the originator of the work, journal, volume, number and date).

How to Cite

INTRODUCTION TO MARKETING. (1998). Industrial Data, 1(1), 21-22. https://doi.org/10.15381/idata.v1i1.6284