Revistas de investigación UNMSM

Introduction to Marketing - III

Authors

  • Carlos Shigyo Ortiz Universidad Nacional Mayor de San Marcos, Facultad de Ingeniería Industrial. Lima, Peru

DOI:

https://doi.org/10.15381/idata.v3i1.6584

Keywords:

Marketing, market environment

Abstract


The article presents the organizational concepts that allow businesses to adapt to respond to changing market conditions and environment.

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Author Biography

  • Carlos Shigyo Ortiz, Universidad Nacional Mayor de San Marcos, Facultad de Ingeniería Industrial. Lima, Peru

    Docente

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Published

2000-07-31

Issue

Vol. 3 No. 1 (2000)

Section

Contenido

License

Copyright (c) 2000 Carlos Shigyo Ortiz

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

AUTHORS RETAIN THEIR RIGHTS:

a. Authors retain their trade mark rights and patent, and also on any process or procedure described in the article.

b. Authors retain their right to share, copy, distribute, perform and publicly communicate their article (eg, to place their article in an institutional repository or publish it in a book), with an acknowledgment of its initial publication in the INDUSTRIAL DATA.

c. Authors retain theirs right to make a subsequent publication of their work, to use the article or any part thereof (eg a compilation of his papers, lecture notes, thesis, or a book), always indicating the source of publication (the originator of the work, journal, volume, number and date).

How to Cite

Introduction to Marketing - III. (2000). Industrial Data, 3(1), 73-74. https://doi.org/10.15381/idata.v3i1.6584