Revistas de investigación UNMSM

Introduction to Marketing-IV

Authors

  • Carlos Shigyo Ortiz Universidad Nacional Mayor de San Marcos, Facultad de Ingeniería Industrial. Lima, Peru

DOI:

https://doi.org/10.15381/idata.v4i1.6599

Keywords:

Acceptability, publicity, product

Abstract

The variable product is usually the most important inside a strategic group of variables of the mixture mercadotecnica, this variable will be described and analyzed, together with its classification, besides the main inherent considerations.

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Author Biography

  • Carlos Shigyo Ortiz, Universidad Nacional Mayor de San Marcos, Facultad de Ingeniería Industrial. Lima, Peru

    Docente

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Published

2001-08-31

Issue

Vol. 4 No. 1 (2001)

Section

Producción y Gestión

License

Copyright (c) 2001 Carlos Shigyo Ortiz

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

AUTHORS RETAIN THEIR RIGHTS:

a. Authors retain their trade mark rights and patent, and also on any process or procedure described in the article.

b. Authors retain their right to share, copy, distribute, perform and publicly communicate their article (eg, to place their article in an institutional repository or publish it in a book), with an acknowledgment of its initial publication in the INDUSTRIAL DATA.

c. Authors retain theirs right to make a subsequent publication of their work, to use the article or any part thereof (eg a compilation of his papers, lecture notes, thesis, or a book), always indicating the source of publication (the originator of the work, journal, volume, number and date).

How to Cite

Introduction to Marketing-IV. (2001). Industrial Data, 4(1), 048-050. https://doi.org/10.15381/idata.v4i1.6599