Influence of Peruvian television advertising in unhealthy food consumption in 4th to 6th grade elementary scholars

Authors

  • Evelin C. Rojas-Huayllani Escuela Académico Profesional de Nutrición, Facultad de Medicina, UNMSM. Lima, Perú.
  • Doris H. Delgado-Pérez Docente, Departamento de Nutrición, Facultad de Medicina, UNMSM. Lima, Perú.

DOI:

https://doi.org/10.15381/anales.v74i1.2031

Keywords:

Television advertising, consumption of unhealthy foods, school.

Abstract

Exposure to television advertising promoting unhealthy food consumption may increase overweight and obesity risk in children. Objectives: To determine the influence of Peruvian television advertising and consumption of unhealthy foods in 4th to 6th grade children. Design: Descriptive cross-association. Setting: Educational Institution No. 7072, Villa El Salvador, Lima, Peru. Participants: Schoolchildren aged 9 to 12 years. Interventions: Two previously validated tests were applied to 120 students of both sexes who attended classes and whose parents had signed informed consent. Main outcome measures: Time watching TV and unhealthy food consumption. Results: Students watched TV more than 7 hours per day (DS 1.17) average. Most popular programs were those directed to over 14 year-old public. Most unhealthy foods advertised and purchased were biscuits and sugary drinks. Significant association was found between unhealthy foods most watched by TV and unhealthy food consumption. Conclusions: There was relationship between television advertising and consumption of unhealthy foods in elementary level scholars.

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Published

2013-03-18

Issue

Vol. 74 No. 1 (2013)

Section

Trabajos originales

License

Copyright (c) 2013 Evelin C. Rojas-Huayllani, Doris H. Delgado-Pérez

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How to Cite

1.
Rojas-Huayllani EC, Delgado-Pérez DH. Influence of Peruvian television advertising in unhealthy food consumption in 4th to 6th grade elementary scholars. An Fac med [Internet]. 2013 Mar. 18 [cited 2024 Jul. 17];74(1):21-6. Available from: https://revistasinvestigacion.unmsm.edu.pe/index.php/anales/article/view/2031