Revistas de investigación UNMSM

Digital Marketing and Handicraft Entrepreneurial Ventures in Tacna, Peru

Authors

  • Yaricsa Yuliana Vilca Coaquera Universidad Nacional Jorge Basadre Grohmann, Tacna, Peru https://orcid.org/0000-0002-9389-2735
  • Piero Alejandro Ara Romero Universidad Nacional Jorge Basadre Grohmann, Tacna, Peru
  • María de los Ángeles Torrico Ordoñez Universidad Nacional Jorge Basadre Grohmann, Tacna, Peru

DOI:

https://doi.org/10.15381/idata.v27i1.25652

Keywords:

digital marketing, e-commerce, crafts, entrepreneurs, web analytics

Abstract

The COVID-19 pandemic has accelerated the growth of e-commerce as a viable option for purchasing products and services online. This research study examines how the adoption of online technologies has impacted small craft producers in the cross-border region between Peru and Chile, particularly in the city of Tacna. We created web pages with online stores for 30 small craft producers and installed them on their smartphones. Additionally, they received training and were given autonomous management of the application. After two months, the web pages received 53,790 visits from the United States, Brazil, and Canada, highlighting the positive impact of technology adoption by small entrepreneurs. They were able to increase their sales and connect with customers worldwide, providing them with opportunities to enter export markets.

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Author Biographies

  • Yaricsa Yuliana Vilca Coaquera, Universidad Nacional Jorge Basadre Grohmann, Tacna, Peru

    Commercial engineer from Universidad Jorge Basadre Grohmann (Tacna, Peru). Currently working as manager of the journal Economía & Negocios of Universidad Nacional Jorge Basadre Grohmann and research project consultant (Tacna, Peru).

  • Piero Alejandro Ara Romero, Universidad Nacional Jorge Basadre Grohmann, Tacna, Peru

    Commercial Engineering student at Universidad Nacional Jorge Basadre Grohmann (Tacna, Peru). Currently working as administrative support at Universidad Nacional Jorge Basadre Grohmann (Tacna, Peru).

  • María de los Ángeles Torrico Ordoñez, Universidad Nacional Jorge Basadre Grohmann, Tacna, Peru

    Commercial Engineering student at Universidad Nacional Jorge Basadre Grohmann (Tacna, Peru). Currently working as administrative support at Universidad Nacional Jorge Basadre Grohmann (Tacna, Peru).

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Published

2024-07-02

Issue

Vol. 27 No. 1 (2024): Advance Publication

Section

Producción y Gestión

License

Copyright (c) 2024 Yaricsa Yuliana Vilca Coaquera, María de los Ángeles Torrico Ordoñez, Piero Alejandro Ara Romero

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

AUTHORS RETAIN THEIR RIGHTS:

a. Authors retain their trade mark rights and patent, and also on any process or procedure described in the article.

b. Authors retain their right to share, copy, distribute, perform and publicly communicate their article (eg, to place their article in an institutional repository or publish it in a book), with an acknowledgment of its initial publication in the INDUSTRIAL DATA.

c. Authors retain theirs right to make a subsequent publication of their work, to use the article or any part thereof (eg a compilation of his papers, lecture notes, thesis, or a book), always indicating the source of publication (the originator of the work, journal, volume, number and date).

How to Cite

Digital Marketing and Handicraft Entrepreneurial Ventures in Tacna, Peru. (2024). Industrial Data, 27(1), 41-67. https://doi.org/10.15381/idata.v27i1.25652