Analysis of schematic images in the X (Twitter) messages of south american politicians
DOI:
https://doi.org/10.15381/escrypensam.v24i52.29729Keywords:
Schematic images, Political discourse, Twitter, Image AnalysisAbstract
In this article, three schematic images present in the messages on X, formerly Twitter, of five South American political figures are analyzed. The images were categorized into three groups: COUNTERFORCE, CONTAINER, and SCALE (VERTICALITY). The methodology used included a qualitative approach to examine the content of the messages. The results indicate that COUNTERFORCE images predominate when discussing groups perceived as opponents, while CONTAINER images promote integration. Finally, SCALE (VERTICALITY) images are often used to generate identification as well as to highlight the outlined policy objectives.
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