TRADEMARKS AND ITS LEXICOGRAPHIC PROJECfiON IN PERUVIAN SPANISH
DOI:
https://doi.org/10.15381/escrypensam.v11i22.7942Keywords:
Antonomasie, Peruvian Spanish, lexicografía.Abstract
In this article, a number of examples showing antonomasie is given. Through this phenomenon,and sometimes at whim, a trademark evolves to nomina te the product itself.Thus kolynos, the trade mark serves to identify the product (colinos or kolynos). The inverse movement occurs, when the libertador, for example, a general name (with minuscules)identifies a prototypic member (El libertador = Bolivar) this is also an antonomasie.
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