Uso de las Investigaciones de Mercado por los Pequeños Empresarios
DOI:
https://doi.org/10.15381/pc.v7i0.9039Keywords:
Investigación transversal, Investigación longitudinal, Entrevista en profundidad, Sesiones de grupo, Focus group, Entrevistas directas, encuestas, Panel de consumidores, Auditoria de negocios.Abstract
En el presente artículo se trata de resaltar la necesidad de usar las investigaciones de mercado para superar los problemas de falta de competitividad de las pequeñas empresas.
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Copyright (c) 2007 José Francisco Pinto Castro
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