ESTRATEGIAS DE MEZCLA DE PRODUCTO

Authors

  • Robert Miranda Castillo Facultad de Ciencias Administrativas, Universidad Nacional Mayor de San Marcos, Lima, Perú.

DOI:

https://doi.org/10.15381/gtm.v2i4.10028

Abstract

OBJETIVOS: 1.- Explicar las técnicas y alternativas que una empresa implementa en el desarrollo y manejo de la mezcla de productos y de sus líneas. 2.- Demostrar la importancia de la mezcla de producto en el desarrollo de las estrategias de mercadotecnia.

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Published

2000-04-17

Issue

Vol. 2 No. 4 (2000)

Section

Análisis

License

Copyright (c) 2000 Robert Miranda Castillo

Creative Commons License

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How to Cite

ESTRATEGIAS DE MEZCLA DE PRODUCTO. (2000). Gestión En El Tercer Milenio, 2(4), 77-80. https://doi.org/10.15381/gtm.v2i4.10028