The educational marketing and the quality of service of TESIDE S.A.C.
DOI:
https://doi.org/10.15381/gtm.v23i46.19133Keywords:
Educational marketing, perception, quality, service, expectationsAbstract
Today, educational marketing has a fundamental role in optimizing the academic offer, has become the necessary engine of change to attract students and promote educational innovation and thus contribute to improving the quality of service. Therefore, this research aimed to identify the relationship between educational marketing and the quality of service of the educational company Teside S.A.C. in the district of Miraflores in 2019, for which the technique was applied to a sample of 100 undergraduate graduates who took advice in the company under study and the results showed a strong positive correlation, making known that educational marketing is an important business strategy to the extent that the quality of service is based on a progressive benefit and duly identified in the undergraduate graduate.
Downloads
Published
Issue
Section
License
Copyright (c) 2020 Mayra Ysabel Badajoz De La Cruz
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
THE AUTHORS RETAIN THEIR RIGHTS:
(a) The authors retain their trademark and patent rights, and also over any process or procedure described in the article.
(b) The authors retain the right to share, copy, distribute, execute and publicly communicate the article published in Gestión en el Tercer Milenio journal (for example, place it in an institutional repository or publish it in a book), with acknowledgment of its initial publication in the Gestión en el Tercer Milenio.
(c) Authors retain the right to make a subsequent publication of their work, to use the article or any part of it (for example: a compilation of their work, lecture notes, thesis, or for a book), provided that they indicate the source. of publication (authors of the work, magazine, volume, number and date).
