Corporate social responsibility and attitudes towards environmental care in consumers of Caja Trujillo financial services
DOI:
https://doi.org/10.15381/gtm.v27i53.28383Keywords:
environmental care, corporate social responsibility, attitudesAbstract
The objective of this paper is to define the relationship between Corporate Social Responsibility (CSR) and attitudes towards environmental care in consumers of the financial services of Caja Trujillo in 2022. The research method applied was a quantitative approach, which examined the statistical measurement of correlation; the population consisted of 3855 customers, taking a sample of 349 from the segment of natural persons. As for the study tools and techniques, a survey was conducted to a sample, the reliability of the instrument was determined through Cronbach's alpha for the variable CSR with a value of 0.851, and the value of Cronbach's alpha for the positions regarding attitudes toward environmental care was 0.822. The results showed that dimensions IA (Environmental Impact), SS (Safety and Health), CE (Ethical Commitments), BS (Social Balance), GC (Corporate Group), and VD (Diversity Appreciation) have a medium positive relationship with the attitudes towards environmental care. It was concluded that, when applying the Spearman's Rho statistical test, there is a significant, positive relationship of medium-high magnitude between CSR and the attitudes towards environmental care adopted by Caja Trujillo financial services clients, with a significance level of 0.000 and a correlation coefficient of 0.53; therefore the null hypothesis (H0) is rejected and the alternative hypothesis (H1) is recognized as valid.
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Copyright (c) 2024 Sergio Felix Tupez Briceño
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