CAMBIO, INNOVACIÓN Y CREATIVIDAD EN LA GERENCIA PERUANA
DOI:
https://doi.org/10.15381/gtm.v10i20.9062Keywords:
Innovation, managerial creativity.Abstract
The tendencies of the modern management are not only guided to the increment of the individual productivity of the companies, but also to the positioning of them in a competitive market through the innovation, change and creativity. The managers and the modern businessmen should design future scenarios for their organizations, for it is fundamental to bet for the change; that is to say the change should be planned, innovating products or services or creating other completely new ones. The innovation is the new paradigm of the efficient and effective organizations, and the managers should have in consideration that the innovation can be of several types: radical, incremental, original, adapted, technological, of market, of products and/or services, of process, to modulate or architectural. According to the nature of the company it should be studied meticulous and prioritarily what innovation type it requires to grow in the market and to conquer to the competition. The traditional and routine companies that don´t change or innovate their products or service, will remain out of the market and competition.
Downloads
Published
Issue
Section
License
Copyright (c) 2007 Juan Puell Palacios
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
THE AUTHORS RETAIN THEIR RIGHTS:
(a) The authors retain their trademark and patent rights, and also over any process or procedure described in the article.
(b) The authors retain the right to share, copy, distribute, execute and publicly communicate the article published in Gestión en el Tercer Milenio journal (for example, place it in an institutional repository or publish it in a book), with acknowledgment of its initial publication in the Gestión en el Tercer Milenio.
(c) Authors retain the right to make a subsequent publication of their work, to use the article or any part of it (for example: a compilation of their work, lecture notes, thesis, or for a book), provided that they indicate the source. of publication (authors of the work, magazine, volume, number and date).
