El marketing y la ciencia
DOI:
https://doi.org/10.15381/pc.v9i0.9026Keywords:
Science, technique, marketing, philosophy, pragmatism.Abstract
In the current times of globalization and difficulties of development of the socialism, there exists an excessive valuation of certain technical instruments of negotiation. The marketing is presented and spread as science in spite of that it does not re-join the requirements to be considered as a science. In the appraisals of the philosophy that reasons with the knowledge proved by the science, the marketing is technical and depends on the guidelines of the economic science.
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Copyright (c) 2008 Víctor Eduardo Orozco Livia
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