Metaphorical analysis of advertisements related to woman as a sexual object
DOI:
https://doi.org/10.15381/lengsoc.v18i1.22344Keywords:
Metaphor, advertising, meaning, pragmatics, social representationAbstract
In this article we are going to carry out a metaphorical analysis of the advertisements related to women as a sexual object, using metaphorical and pragmatic theories as tools, since without a doubt in a sexist society women are usually presented as stereotyped objects linked to the maternity, cooking or direct or veiled sex. The study of this article has a social impact because that is where the commercials generate an effect on the people who are going to acquire a product which, in some cases, denigrates the image of the woman making her see as a sexual object.
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Copyright (c) 2019 Carla Fernandez Huamani, Cristina del Fatima Flores Gonzales, Marco Antonio Lovón Cueva
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