Customer loyalty: a current look at customer organizations, strategies, acquisition and experience
DOI:
https://doi.org/10.15381/gtm.v27i54.29794Keywords:
adaptability, customer experience, innovationAbstract
The great challenge that organizations face is to remain competitive, seeking to grow sustainably and profitably in the face of change. In this context, it is important to consider these variants as an opportunity to get the best out of each one and offer added value that is perceived by customers. In this paper, key aspects of customer loyalty have been developed from a current perspective in organizations, considering customer strategies, acquisition, and experience. Likewise, the data contained in this research were obtained from various bibliographic reviews in scientific journals, which were summarized so that readers can have useful content that strengthens their knowledge and can be put into practice in a company. The purpose of this research is to carry out a theoretical analysis with updated references on loyalty, being of utmost importance that those interested have a summary document of various papers carried out by researchers and experts on the subject at the national and international level. Finally, it seeks to provide key and useful tools to leaders of organizations that focus on the sale of products and services, so that they can rethink and adapt their strategies aimed at the growth and profitability of the company.
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Copyright (c) 2024 Erika Jennifer Bocanegra Tunjar
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