Economic literacy program on entrepreneurship behaviors in quechua speakers rural landscapes residents, Caraz
DOI:
https://doi.org/10.15381/rinvp.v17i2.11257Keywords:
Economic literacy, entrepreneurship, economic perceptions, attitudes toward entrepreneurship, intergenerational transmission, cultural productAbstract
The effectiveness of economic literacy program in the development of entrepreneurial behaviors in Quechua speaking people Caraz, Ancash was studied. Economic literacy conceived as a valid strategy in the intergenerational transmission of knowledge to the formation of basic economics applied to the management of production units. A quasi-experimental pre and post-test, and qualitative around collective imaginary design was used. Economic Literacy Program, independent variable, and entrepreneurial behavior, dependent variable; observed in the sample of the experimental group consisting of rural landscape residents collaborators Queral and control group, parents of 3rd grade of IE 2 de Mayo, Caraz. Was applied: Questionnaire knowledge of knowledge, Behavior Observation Record Entrepreneurship (ROCE-2010) and the Scale of Attitudes Toward Entrepreneurship (EAE-2010 Reliability 0.83). Descriptive statistical and inferential the nonparametric data were analyzed. It was found that the Program of Economic Literacy affects behaviors Entrepreneurship, also expressed in the formation of a productive unit that had a commercialized and reinvested a product of their cultural expression (UNESCO, 2005) production.
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Copyright (c) 2014 Mildred Paredes Tarazona, Héctor Hernandez V., Emma Campos Pacheco, Juan Morocho Seminario, Rosario Quezada Murillo
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