Digital platforms and profitability of farmers in the Mantaro valley, Huancayo

Authors

DOI:

https://doi.org/10.15381/quipu.v31i66.26270

Keywords:

social networks, messaging applications, virtual stores, e-commerce

Abstract

Objective: To determine the relationship between digital platforms and the profitability of farmers in the Mantaro valley in Huancayo. Methods: A quantitative approach was employed using a non-experimental cross-sectional design of applied research. A total of 363 farmers from the districts of El Tambo, Huancayo, Chilca, Sapallanga and Huancán were surveyed, representing areas with a high concentration of agriculture and internet access. The Spearmen test was used to assess correlations. Results: A moderately positive association (Rho = 0,563) between the variables is revealed. Social networks, such as Facebook and YouTube, and messaging apps such as WhatsApp and Facebook Messenger, show moderately positive correlations, while other digital platforms such as video conferencing, emails and Google forms have a positively low correlation. Virtual stores and specialized applications are not used in commercial activities. Conclusion: Digital platforms maintain a moderately positive relationship with agricultural profitability, influenced by limited access, language barriers, preference for traditional methods, and data security concerns.

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Author Biographies

  • Luis Enrique Arteaga Untiveros, Universidad Nacional Mayor de San Marcos

    Master in Project Management from ESAN University in Lima and Ramón Lull University in Barcelona, PMP®, Coach-AICM® and electrical engineer. Graduate of the Master's Degree in Administration with mention in Business Management from the Universidad Nacional Mayor de San Marcos, Peru.

  • Eduardo Julián Villarroel Nuñez, Universidad Tecnológica del Perú, Lima, Peru

    Part-time professor at the Graduate Unit of the Universidad Nacional Mayor de San Marcos. His research interests are focused on productivity and process improvement.

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Published

2023-12-31

Issue

Vol. 31 No. 66 (2023)

Section

Original papers

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Copyright (c) 2023 Luis Enrique Arteaga Untiveros, Eduardo Julián Villarroel Nuñez

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

AUTHORS RETAIN THEIR RIGHTS:

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b. Authors retain their right to share, copy, distribute, perform and publicly communicate their article (eg, to place their article in an institutional repository or publish it in a book), with an acknowledgment of its initial publication in Quipukamayoc .

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How to Cite

Arteaga Untiveros, L. E., & Villarroel Nuñez, E. J. (2023). Digital platforms and profitability of farmers in the Mantaro valley, Huancayo. Quipukamayoc, 31(66), 33-44. https://doi.org/10.15381/quipu.v31i66.26270