STRATEGIC PLANNING AS A TOOL TO IMPROVE PRODUCTIVITY IN THE TRAVEL AGENCIES OF LIMA

Authors

  • Jorge Vicente Mayurí Barrón Universidad Nacional Mayor de San Marcos, Facultad de Ciencias Contables. Lima, Peru

DOI:

https://doi.org/10.15381/quipu.v19i36.6489

Keywords:

Planeación, Productividad, Agencia De Viajes, Turismo

Abstract

The use of Strategic Planning as a tool through its matrix allows this study to be applied to Travel Agencies to improve their productivity due to high competition in the market and also for the reduction of commissions from national and international airlines, and some tourism industry borrowers, forcing to improve the quality of management by travel agencies. Statistics obtained through MINCETUR (Ministry of Foreign Trade and Tourism) identified a total of 2.383 existing travel agencies in the city of Lima taking as reference 10 of the best travel agencies operating inbound tourism, domestic and international at the same time, the travel agencies are IATA Passenger Agents and sometimes operating as tour operators. Results demonstrates that 7 of 10 agencies handle strategic planning, and for this reason they came to increase productivity.

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Author Biography

  • Jorge Vicente Mayurí Barrón, Universidad Nacional Mayor de San Marcos, Facultad de Ciencias Contables. Lima, Peru

    Doctor en Educación (UNMSM), Magister en Administración, con Mención en Gestión Empresarial (UNMSM); Licenciado en Administración de Empresas (Universidad Ricardo Palma).

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Published

2011-12-30

Issue

Vol. 19 No. 36 (2011)

Section

Original papers

License

Copyright (c) 2011 Jorge Vicente Mayurí Barrón

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How to Cite

Mayurí Barrón, J. V. (2011). STRATEGIC PLANNING AS A TOOL TO IMPROVE PRODUCTIVITY IN THE TRAVEL AGENCIES OF LIMA. Quipukamayoc, 19(36), 49-55. https://doi.org/10.15381/quipu.v19i36.6489