About the Journal

Published by the Facultad de Ciencias Administrativas of Universidad Nacional Mayor de San Marcos.
Acknowledge by the Fondo Editorial of UNMSM

Current Issue

Vol. 26 No. 52 (2023)
View Vol. 26 No. 52 (2023)
Published: 2023-12-31

Editorial

  • Editorial

    Equipo Editorial
    3-4
    DOI: https://doi.org/10.15381/gtm.v26i52.27061

Artículos

  • Attitude and financial risk perceived by Facebook users in relation to a dermatology office in Lima, Peru

    Alba Agnetta Bastos Perleche
    5-18
    DOI: https://doi.org/10.15381/gtm.v26i52.27054

  • Organizational behavior in an electromechanical sector company from Lima, Peru

    Daniel Mantilla Gonzales
    19-40
    DOI: https://doi.org/10.15381/gtm.v26i52.27066

  • Relationship between pandemic fatigue and work motivation in graduate students from a state university in Peru

    Elizabeth Juana Ruth Aldave Campos
    41-54
    DOI: https://doi.org/10.15381/gtm.v26i52.27069

  • Remote work and its relationship to productivity in a technology company in Lima

    Elsa Del Pilar Muro Olivera
    55-66
    DOI: https://doi.org/10.15381/gtm.v26i52.27071

  • Perception of the marketing mix in traditional hardware stores in Metropolitan Lima

    Gabriela Sheyla Quijandría Cabrera
    67-86
    DOI: https://doi.org/10.15381/gtm.v26i52.27072

  • An indispensable association: managerial leadership and management results in the Education Sector of the Authority for Reconstruction with Changes

    Gloria María Delgado Vera
    87-108
    DOI: https://doi.org/10.15381/gtm.v26i52.27073

  • Organizational culture and the perception of job satisfaction among university faculty members in Ecuador

    Hugo Fernando Iñiguez Magallanes
    109-130
    DOI: https://doi.org/10.15381/gtm.v26i52.22680

  • The 7 Ps of marketing and their influence in the commercial management of CITEs from Peru's agro-industrial sector

    Johannes Schmidt Urdanivia, Cecilia del Carmen Velásquez Diaz
    131-149
    DOI: https://doi.org/10.15381/gtm.v26i52.27074

  • Foreign digital services consumed by individuals and the General Sales Tax

    Jorge Andres Bravo Padilla
    151-169
    DOI: https://doi.org/10.15381/gtm.v26i52.27075

  • Poverty in Peru: current approaches and the impact of public management

    José David Alarcón Huamaní
    171-190
    DOI: https://doi.org/10.15381/gtm.v26i52.27076

  • Content marketing on Instagram. The case of Natural Pau Organic in Lima

    Karina Lizeth Rubio Mendoza
    191-202
    DOI: https://doi.org/10.15381/gtm.v26i52.27077

  • Impact of integrated policy approach on CVGN for mass residential use

    Santiago Victor Paredes Jaramillo
    203-220
    DOI: https://doi.org/10.15381/gtm.v26i52.27078

  • Electronic invoicing and its impact on tax collection in Peru's construction sector

    Jenny Yovana Ancco Vasquez, Hibeth Paulina Lyzeth Navarro Miñano, Víctor Fernando Jesús Burgos Zavaleta
    221-236
    DOI: https://doi.org/10.15381/gtm.v26i52.27079

Reviews

  • Transparency in public administration in Peru: Developments as of 2021

    Apolinar Junior Madrid Escobar
    237-252
    DOI: https://doi.org/10.15381/gtm.v26i52.25224

  • The role of universities in fostering entrepreneurship: strategies and best practices

    Edgar Romario Aranibar Ramos
    253-267
    DOI: https://doi.org/10.15381/gtm.v26i52.25379

  • Sub-national governments, natural resources, and poverty in Peru: allocation of canon resources 2001-2022

    Enrique Javier Cornejo Ramirez
    269-299
    DOI: https://doi.org/10.15381/gtm.v26i52.27081

  • Entrepreneurship and the different strategies to achieve business sustainability

    Gaby Naldy Corimanya Diaz
    301-316
    DOI: https://doi.org/10.15381/gtm.v26i52.27082

  • Relationship marketing and customer value proposition. Analysis and theoretical reflection

    Guido Jesús Choque Lozano
    317-334
    DOI: https://doi.org/10.15381/gtm.v26i52.27083

  • Qualitative research output on the meaning of work in Latin America, 2010-2023

    José Eduardo Bringas-Acevedo, Brando Boza Ccoyllar
    335-350
    DOI: https://doi.org/10.15381/gtm.v26i52.25360

  • Integrated risk management: An approach for the Peruvian construction sector and cement plants

    Julio Javier Arellano Ramirez
    351-363
    DOI: https://doi.org/10.15381/gtm.v26i52.27085

  • Resilience and the value of human talent in Peru's private and public university system

    Luis Fernando Valeriano Ortiz
    365-376
    DOI: https://doi.org/10.15381/gtm.v26i52.27086

  • The impact of risk management on organizations: A literature review

    Renzo Martin Collins Estrada
    377-393
    DOI: https://doi.org/10.15381/gtm.v26i52.24128

  • Relevance of financial literacy on poverty reduction in Peru

    Roxana Helena Tramontana Tocto
    395-408
    DOI: https://doi.org/10.15381/gtm.v26i52.26040
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