Vol. 26 No. 52 (2023)

View Vol. 26 No. 52 (2023)
Published: 2023-12-31

Editorial

  • Editorial

    Equipo Editorial
    3-4
    DOI: https://doi.org/10.15381/gtm.v26i52.27061

Artículos

  • Attitude and financial risk perceived by Facebook users in relation to a dermatology office in Lima, Peru

    Alba Agnetta Bastos Perleche
    5-18
    DOI: https://doi.org/10.15381/gtm.v26i52.27054

  • Organizational behavior in an electromechanical sector company from Lima, Peru

    Daniel Mantilla Gonzales
    19-40
    DOI: https://doi.org/10.15381/gtm.v26i52.27066

  • Relationship between pandemic fatigue and work motivation in graduate students from a state university in Peru

    Elizabeth Juana Ruth Aldave Campos
    41-54
    DOI: https://doi.org/10.15381/gtm.v26i52.27069

  • Remote work and its relationship to productivity in a technology company in Lima

    Elsa Del Pilar Muro Olivera
    55-66
    DOI: https://doi.org/10.15381/gtm.v26i52.27071

  • Perception of the marketing mix in traditional hardware stores in Metropolitan Lima

    Gabriela Sheyla Quijandría Cabrera
    67-86
    DOI: https://doi.org/10.15381/gtm.v26i52.27072

  • An indispensable association: managerial leadership and management results in the Education Sector of the Authority for Reconstruction with Changes

    Gloria María Delgado Vera
    87-108
    DOI: https://doi.org/10.15381/gtm.v26i52.27073

  • Organizational culture and the perception of job satisfaction among university faculty members in Ecuador

    Hugo Fernando Iñiguez Magallanes
    109-130
    DOI: https://doi.org/10.15381/gtm.v26i52.22680

  • The 7 Ps of marketing and their influence in the commercial management of CITEs from Peru's agro-industrial sector

    Johannes Schmidt Urdanivia, Cecilia del Carmen Velásquez Diaz
    131-149
    DOI: https://doi.org/10.15381/gtm.v26i52.27074

  • Foreign digital services consumed by individuals and the General Sales Tax

    Jorge Andres Bravo Padilla
    151-169
    DOI: https://doi.org/10.15381/gtm.v26i52.27075

  • Poverty in Peru: current approaches and the impact of public management

    José David Alarcón Huamaní
    171-190
    DOI: https://doi.org/10.15381/gtm.v26i52.27076

  • Content marketing on Instagram. The case of Natural Pau Organic in Lima

    Karina Lizeth Rubio Mendoza
    191-202
    DOI: https://doi.org/10.15381/gtm.v26i52.27077

  • Impact of integrated policy approach on CVGN for mass residential use

    Santiago Victor Paredes Jaramillo
    203-220
    DOI: https://doi.org/10.15381/gtm.v26i52.27078

  • Electronic invoicing and its impact on tax collection in Peru's construction sector

    Jenny Yovana Ancco Vasquez, Hibeth Paulina Lyzeth Navarro Miñano, Víctor Fernando Jesús Burgos Zavaleta
    221-236
    DOI: https://doi.org/10.15381/gtm.v26i52.27079

Reviews

  • Transparency in public administration in Peru: Developments as of 2021

    Apolinar Junior Madrid Escobar
    237-252
    DOI: https://doi.org/10.15381/gtm.v26i52.25224

  • The role of universities in fostering entrepreneurship: strategies and best practices

    Edgar Romario Aranibar Ramos
    253-267
    DOI: https://doi.org/10.15381/gtm.v26i52.25379

  • Sub-national governments, natural resources, and poverty in Peru: allocation of canon resources 2001-2022

    Enrique Javier Cornejo Ramirez
    269-299
    DOI: https://doi.org/10.15381/gtm.v26i52.27081

  • Entrepreneurship and the different strategies to achieve business sustainability

    Gaby Naldy Corimanya Diaz
    301-316
    DOI: https://doi.org/10.15381/gtm.v26i52.27082

  • Relationship marketing and customer value proposition. Analysis and theoretical reflection

    Guido Jesús Choque Lozano
    317-334
    DOI: https://doi.org/10.15381/gtm.v26i52.27083

  • Qualitative research output on the meaning of work in Latin America, 2010-2023

    José Eduardo Bringas-Acevedo, Brando Boza Ccoyllar
    335-350
    DOI: https://doi.org/10.15381/gtm.v26i52.25360

  • Integrated risk management: An approach for the Peruvian construction sector and cement plants

    Julio Javier Arellano Ramirez
    351-363
    DOI: https://doi.org/10.15381/gtm.v26i52.27085

  • Resilience and the value of human talent in Peru's private and public university system

    Luis Fernando Valeriano Ortiz
    365-376
    DOI: https://doi.org/10.15381/gtm.v26i52.27086

  • The impact of risk management on organizations: A literature review

    Renzo Martin Collins Estrada
    377-393
    DOI: https://doi.org/10.15381/gtm.v26i52.24128

  • Relevance of financial literacy on poverty reduction in Peru

    Roxana Helena Tramontana Tocto
    395-408
    DOI: https://doi.org/10.15381/gtm.v26i52.26040